Industry data expert and cloud-based community platform team up to enable data enrichment
Gravitate Solutions, a leading provider of technology solutions to associations and non-profits, announced a partnership today with Higher Logic, a community platform provider in the nonprofit market. This partnership will provide benefits to customers by enabling them to understand how constituents engage through their platform’s integration using Gravitate’s cloud data blending platform, Nucleus.
Nucleus is a data blending platform that delivers dashboards and interactive data visualizations on multiple devices that help association and nonprofit decision-makers better understand how their communities and constituents are engaging across multiple data sources.
This new partnership will allow users to layer in community engagement data alongside membership retention and renewal data, event participation metrics, donations, and much more, to easily spot correlations and trends.
Gravitate Solutions’ Director of Product Development, Andrew Huling, says “Higher Logic’s ability to build and empower communities will be an invaluable asset to our clients in the association market, and we look forward to integrating their platform into our new product, Nucleus. This integration will allow clients who leverage Higher Logic’s system to better visualize membership engagement metrics and community participation across various data sets, including their AMS, website analytics, and more.”
“We’re excited to include engagement data from Higher Logic communities into the Nucleus platform. Combined with other data sources, including comprehensive engagement, retention and activity metrics, any organization will be able to get a 360-degree view of what their constituents are doing and make more informed decisions about how their organizations are run,” says Higher Logic’s Director of Partnerships, Rob Kaighn.
About Higher Logic
Higher Logic is an industry leader in cloud-based community platforms, with over 25 million engaged members in more than 200,000 communities. Organizations worldwide use Higher Logic to bring like-minded people all together, by giving their community a home where they can meet, share ideas, answer questions and stay connected. For more information, please visit www.higherlogic.com.
About Gravitate Solutions
Gravitate Solutions, formerly Old Town IT, is a leading provider of technology solutions to associations, member-based organizations, and nonprofits. Since 2007, Gravitate Solutions has created innovative solutions that address the business challenges unique to its clients. The company is headquartered in Alexandria, Virginia and has offices in Springfield, MO and Chicago, IL. For more information, please visit www.gravitatesolutions.com.