Gravitate Solutions is excited to announce our partnership today with Informz, a leading provider of digital marketing solutions for associations and nonprofits. This partnership will enable our mutual customers to benefit from the integration of their marketing results data through Gravitate’s data blending platform, Nucleus.

Nucleus’ mobile-first technology delivers dashboards and interactive data visualizations that help association and nonprofit decision-makers better understand how their members are engaging with them across multiple data sources.

This new partnership will allow users to layer in email results data alongside membership retention and renewal data, event participation metrics, donations, and much more, to easily spot correlations and trends.

Gravitate Solutions’ CEO, Tim Ward, says “Informz’s powerful marketing automation and email software offer invaluable insights into member engagement. By layering these insights into our new product, Nucleus; alongside data from the organization’s AMS, Google Analytics, LMS, and more, a Nucleus user can build a more comprehensive picture of membership and revenue trends.”

Informz CEO, Joe Tyler, says “Informz is proud to partner with Gravitate Solutions. The integration between Informz and Nucleus will extend the power and ROI of both systems, offering clients a true 360-degree view of their audience and enabling them to make informed decisions backed by data.”

For further information about this partnership, contact Lindsey Swanson at (571) 357-6279 or lswanson@gravitatesolutions.com.

About Informz

Founded in 1997, Informz is a leading provider of digital marketing solutions for associations and nonprofits. Informz offers a web-based email marketing and marketing automation platform and a variety of professional services. For more information, please visit www.informz.com.

About Gravitate Solutions

Gravitate Solutions, formerly Old Town IT, is a leading provider of technology solutions to associations, member-based organizations, and nonprofits. Since 2007, Gravitate Solutions has created innovative solutions that address the business challenges unique to its clients. The company is headquartered in Alexandria, Virginia and has offices in Springfield, MO and Chicago, IL. For more information, please visit www.gravitatesolutions.com.

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